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Brands
built to
last

We're a studio in Florianópolis, Brazil, that looks after your company's brand: identity, social media, video and websites.

  • 21 brands served so far.
  • One team looking after your brand, start to finish.
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Farol, o guia da Arcus: personagem de capuz preto com cabeça de chama

The market taught
your brand to shout

Generic content, an identity that changes every season, vanity metrics. Plenty of noise, very little direction.

Opened in Santa Catarina, 2025293k
1 square = 1,000 companiesclosed
Closed in Santa Catarina, 2025153k
52 closures for every 100 openings. Even so, net growth hit a record 140k.
Don't make it to year 538%
38 out of every 100 Santa Catarina companies close before year 5. Here, each square is 1 in 100.

For every two businesses that open, one closes. Most businesses don't close for lack of effort. They close for lack of direction.

Sources: JUCESC, business openings and closures in Santa Catarina in 2025, released 01/13/2026, via Gazeta do Povo and NSC Total · Sebrae, Survival of Brazilian Commercial Companies (2017–2022), 2023. Companies opened in Santa Catarina from 2017 to 2021, all sizes.

The P.O.N.T.E method · Portuguese for “bridge”

Probe

Before any creative decision, we study the market, the competition, the audience and what the brand already says today. This stage delivers a research report, a competitive benchmark and a picture of where the brand stands.

step 01 of 05

Nine services, from logo to website.

They broke through. And stayed there.

Corpori profile after, with Arcus as its marketing teamCorpori profile before, when nobody ran the Instagram
+4,500%monthly reach for Corpori: from 2,500 to 115k in 3 monthsBefore, nobody ran the Instagram. After, a marketing team did.
Ótica Capital
+320%reach in 3 months

Corpori: website + social

21

brands have worked with us since October 2025.

The result exceeded our expectations: today we have a strong identity that conveys credibility.

Gustavo · Built-In

Built-In

Want results like these for your brand?

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What we learn, we share.

Our posts are written in Portuguese. The titles below link to the original articles.

Latest post (in Portuguese)

Como uma equipe de marketing organizou a rotina de uma rede de postos num painel só

Read post
Planilha, sistema pronto ou sob medida: como saber a hora de cada um

Planilha, sistema pronto ou sob medida: como saber a hora de cada um

O que define o prazo e o investimento de um sistema sob medida

O que define o prazo e o investimento de um sistema sob medida

You made it. Your brand can too.

Arcus's 5-step process: Probe, Organize, Navigate, Transform and Evolve. Every piece has a reason behind it.

It depends on scope. You get a fixed quote in a written proposal after the free brand audit. For timing: a full identity takes 4 to 8 weeks.

On social media, the strongest numbers we measured came in 3 months: +4,500% reach for Corpori and +1,829% interactions for Ótica Capital. In the audit we agree on what gets measured, and you track it month by month.

We work as an integrated studio: strategy, branding and execution under one roof. We don't outsource brand decisions. You talk directly to the people doing the work, from the first brief to delivery.

Yes. The case studies are on the Portfolio page, filtered by service.

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